![]() Therefore, the acquisition of Lucas Company is the best idea to consider. For Disney to reach the stature of the Company, it will take a long time and massive investment of resources. With such methods, he obtained significant success in the production of Star Wars through his LucasFilm Company. George Lucas is one of the people who are best talented in moving the crowds with the techniques he has been employing in the production of his films. To achieve immense success in the Entertainment industry requires a combination of skill sets that produces something the viewers likes the most. As CEO of Disney, it is your turn to employ excellent negotiation skills that will ensure that you will the entire negotiation process. In our case, Lucas might have welcomed several other potential buyers. The person who mentions a higher price than others wins the bid typically. Therefore, the owner welcomes bidders to mention the prices they are willing to pay in purchasing the asset. In most cases, the selling of a property involves many people to ensure transparency and accountability, as provided by the law in every country. So Disney needs to structure the negotiation process to include the objectives of the owner. It is worth noting that George Lucas has decided to sell his Company at will and not through some convictions. This means that they have the potential to reap huge benefits from LucasFilm Company since it has acquired immense success under the leadership of one person. The success of the Company has been due to their combined effort in the management of Disney. Disney Company has several shareholders that dictate the operations of the Company. Therefore, the foregone$4 billion to acquire the Company is a wise decision. Since the Company is a renowned Wars Star film producer, it will tremendously boost sales at Disney Company. You are the CEO of Disney Company with annual revenue of $ 11 billion, and you would like to purchase LucasFilm, which has been announced to sell at $ 4 billion. It is, therefore, an excellent idea for Disney to take into account such factors in the negotiation process. The concern of many as far as retirement plans is the old age diseases, clothing, and food. Disney Company needs to approach Lucas in such a way that he will see that his retirement plans are going to be met by the selling of the Company. He believes that in a few years, he will not be able to manage the business because he is the sole proprietor of the Company. Lucas is 68 years old and has decided to sell his multibillion empire because of his retirement plans. It will get the opportunity to earn massive revenue from the already established Wars media and Merchandise Empire. The fact that Disney will acquire the Lucas’ Company will be beneficial as it will promote it as the world leader in animation and the best producer of films. Therefore Disney Company is better placed in the negotiation process as it does not need to involve many people in the acquisition of the Company. LucasFilm Company has only one shareholder, who is George. The payment method was evenly split between cash and stock. The Company is prepared to pay a staggering $ 4 billion to acquire the studio. Walt Disney has surprisingly announced that it would like to purchase LucasFilm belonging to George Lucas. Since then, the Company has established corporate divisions to help in market more family-oriented brands considered to be mature content. Few years later, Disney diversified into the production of live-action films, theme parks and television programs. ![]() ![]() However the name was changed to Walt Disney Company in 1986 and established itself as the American best Animation Company. During that time, the Company operated on two names: Walt Disney Productions and Walt studio. Walt and Roy, the two brothers, founded the Company in 1923 as a Cartoon studio. It is situated in Walt Disney Studios Complex in California. Walt Disney is an American largest and widely known company that deals with mass media and entertainment services.
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